Shelby in Gotti frames for InVision © Kristine Heykants 2018
One of my favorite aspects of shooting commissioned work is the opportunity to apply my creative problem solving skills to address a client's specific need. InVision Distinctive Eyewear is a local full-service optical boutique specializing in unique handmade frames from Europe and Japan. In our age of online convenience bargain shopping, my challenge was to convey the custom style experience a customer can expect when shopping at InVision. We created a mix of upbeat images showcasing a fashion-forward yet authentic and accessible look. And we had a lot of fun doing it!
You can shop InVision's unique selection of eyewear at four Twin Cities locations: Grand Avenue in St. Paul, North Loop in Minneapolis, Galleria in Edina, and Wayzata Blvd in Minnetonka.